It has been reported from a number of users that Google is testing a new placement for their AdWords feature at the bottom of the search results pages. The change is likely designed to further promote AdWords and to draw further attention to them. Whether this is going to be in addition to those ads at the top of search results pages, or replacing them, is currently unclear, however we can be sure that Google will waste no time in rolling out the update as soon as they are confident it is ready to do so.
Please see below what the AdWords placement update is likely to appear like in search results pages when eventually rolled out across all users and platforms of Google:
Although this effect has not been replicated by all users as of yet, the search engine giant Google is constantly testing new placements for the ads in order to help them improve their effectiveness. Usually Google usually only tests on a tiny proportion of their searches with these new ideas, before the most successful changes are eventually implemented permanently.
Implications Of The Update
In terms of implications which the updated AdWords display may have will depend on how the final update is implemented. If the results at the bottom of the search pages are instead of those at the top, what we would essentially see is organic results pushed right to the top of the page, removing the current AdWords ads at the top, meaning position 1 was always at the top of the page instead of below ads.
However, the likely outcome is that the AdWords ads at the bottom of the search results will be in addition to those currently in place at the top and side of results, as this is essentially creating increased advertising space and as such, greater revenue for Google. What this would mean is an even greater AdWords presence on search pages, therefore causing a greater need for site owners to ensure their site is represented on AdWords as well as organic listings to ensure the best possible online visibility.
