2013 has already been an exciting year for SEO and it seems with each passing month more changes are being made bringing about positive changes to the world of SEO. Many analysts had been speculating when the changes to Google’s algorithms including penguin and panda updates would be officially announced and when we can expect the changes to begin taking effect.
Penguin and Panda updates are still a hot topic and now that the SEO industry is getting to grips with how the changes are going to be administered the collective SEO community can now turn to the bigger picture; how these changes are going to roll out and effect this year’s optimisation trends and the ever changing world of optimisation and internet marketing.
Following last week’s coherent announcement fleshing out the continual role panda updates will incorporate into Google’s algorithms many analysts may be potentially jumping the gun and planning for an eventuality which may never occur. The cold hard facts delivered from Matt Cutts are quite simple in that the panda update will not be amended and re launched on an almost monthly basis but instead will be continually evolving and changing when necessary to prevent keyword stuffing, repetitive content, irrelevant content and bland content from climbing to the top of the SERPs.
In reality this is nothing new, whether the updates are rolled out continually or on a monthly basis their effectiveness and the implications are not going to diminish. Considering the fact that the notifications about previous panda updates were not entirely easy to follow focussing so much time and effort onto matters out of our hands seems to be wasted energy.
In essence the Penguin and Panda updates seem to have a dual effect; the obvious initial impact that the changes to the algorithm make speak for themselves, levelling the playing field for competing SEO professionals. The second effect seems somewhat more suggestive and subliminal, altering our perception of internet marketing and SEO principles. But if we abide by the guidelines established by Google then surely there’s nothing to fear…?
Whether it’s rumours or actual concrete announcements about changes to Google’s algorithms the impact on the web is consistent; panic and hysteria on an unwarranted level. All professionals within the SEO industry have a grasp of Google’s Webmaster Guidelines; they are undoubtedly fair and have paved the way for SEO standards for the current generation and will inevitably end up being upheld into at least the next few decades because above all they work.
Amongst all the speculation and discussion it can be difficult to focus on what is established fact regarding the algorithm updates. As links are treated as a valuable commodity and can be manipulated into a currency of sorts the changes to the penguin update clearly take the highest priority in the minds of SEO professionals and the higher levels of Google management.
In keeping with Google’s usual divulging of information, a new penguin update has not been officially announced but following common sense dictated by Google’s previous release schedule for penguin updates it seems the next phase of penguin updates could be announced any day now.
A recent report from Portent is a breath of fresh air in terms of analysing the implications of penguin updates. Although the information provided is not direct from Google the report shows a clear, methodical approach to analysing the affect of links penalised. By analysing link profiles of some of the top 50 companies in the inc 5,000 list, Portent have shown visible resorts that we can all relate to and actually learn something from.
To some it may seem like a fairly small gesture to publish this report but to me the implications have extremely broad and relevant implications. More so the report is the definition of the values being promoted in the Panda update and proves it works; Portent have created a fresh report in what is bordering on an almost stagnant scene in relation to blogging and documenting the changing role of SEO and proves it works by increasing awareness of link building principles in an honest and open manner that becomes instinctively a knee jerk reaction to redistribute across forums and social media.
The bottom line is don’t fear what you can’t control; embrace the penguin and panda and you may find beyond their chilly exteriors a warmth that can bring unity to a somewhat fractured industry. Stay in the loop with SearchQuest and check back for more informative news from the world of SEO.