Whilst many people now understand the benefits that a well developed SEO (Search Engine Optimisation) campaign can bring to a business’ website, very few of these are still to appreciate the value which social networking communities can have. It is common knowledge that the likes of Facebook, Myspace and Twitter are held with great significance to a large percentage of internet users these days, but how many businesses are actually using these networks as part of their SEO and internet marketing campaigns?
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The SearchQuest Internet Marketing & SEO Blog
Welcome to our blog! Here you will find a wealth of information on the latest SEO (Search Engine Optimisation) and Internet Marketing industry news, happenings, events and all round interesting tit bits on how to improve your website's performance.
Latest Blog Post:
Twitter For SEO Purposes?
August 25th, 2010SEO (Search Engine Optimisation) vs PPC (Pay Per Click)…is one better than the other?
August 17th, 2010It is generally assumed that there are two main methods of internet marketing for businesses to consider when developing marketing strategies…’organic’ or ‘natural’ search engine optimisation and pay per click search engine advertising. In this blog we will briefly look at the two options and assess whether one is better than the other or if they are, in fact, two seperate, but complementary, methods of online marketing.
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How the Google Search Results Page is Constructed
July 3rd, 2010I came across this great graphic which gives details of what exactly happens every time you do a search on Google. The graphic is a great bit of link bait for PPC Blog who produced it, sure, but it’s a worthy bit of link bait and a firm well done from us. Here it is (click to enlarge (and zoom) and get your specs out): Read the rest of this entry »
5 School Boy SEO Errors
June 30th, 2010
There’s a lot more than five but I’ve covered the main ones which we see here at SearchQuest on a regular basis with new clients who’s sites have previously been “SEOd”. And the bad thing is, they keep coming up again and again.
The SEO world are starting to do a great job at outing these failures and we think it’s great to see bad SEO so wilfully publicised. It is the firm responsibility of the good SEO agencies out there to educate their clients and their staff on what the best approach is to achieving success on-line. If you educate your clients (and the potential ones) then that client will stick around a lot longer, trust us! Read the rest of this entry »
Facebook vs Google – What Facebook are Doing Wrong
June 29th, 2010
Since 2004 Facebook has continually expanded and come to dominate the social media market. In it’s path it has left one completely destroyed MySpace, which was for a while considered to be the shining light in social media, and now it seems Facebook could be challenging for Google’s crown as the overall lord of the internet.
Facebook already has a higher number of daily page views than Google and more active users than any other website in history. They also have access to the greatest user generated quality scoring system on the planet; with their “like” option next to absolutely everything that appears in the news feed. Google uses links to judge a quality of a page. But the problem with links is this… most people don’t have a website and far more people have a Facebook account. Read the rest of this entry »
Title Tag Optimisation – All You Need to Know!
June 14th, 2010In a previous post we touched on Search engine snippet optimisation and how to do it right but we felt there was a lot more that could be said about the title tag and it’s roll in internet marketing. Many SEOs don’t give the title tags of each page the time and attention that they deserve and as a result they end up not using them to their full advantage. As they are probably the most effective on page ranking factor that you can tweak to improve a websites search engine performance, this mistake can be costly.
How to use Online Marketing to Sell to the Entire World
June 5th, 2010
Whether running a business out of the garage at home in the country or from an office amid the towers of La Défense, over the last few years internet marketing has become an essential tool. What the web does is to allow businesses to reach clients the world over, and at a very reasonable cost compared with offline integration into very diverse markets. For this reason alone, the biggest brands – from Pepsi to Hermès and American Apparel to Promod – have increased their online presence significantly, responding to the continual growth in the number of Internet users (over 11% annually) who are increasingly conversant with online shopping. Read the rest of this entry »
Google Caffeine – Dead or Alive?
May 24th, 2010
So, since the start of the year Google have been firing out loads of hints that there’s going to be a big shake up and that it won’t happen overnight. Previously Google have made big updates and changes to their algorithm very quickly and this approach has often come under fire web-masters out there. There have been several updates and changes that have taken place just before the Christmas sales period and this has left previously left many business with staggering losses over the festive period but this time Google didn’t make that mistake. Read the rest of this entry »
Page Speed – What’s all the fuss about?
May 19th, 2010S
o, a few weeks ago Google announced that Page Speed is now a ranking factor. But what does that mean to the real world website owners and seos out there? Should you be worried or is it something not to worry about? Well here at SearchQuest we’ve been monitoring our clients rankings and trying to relate that to the page speed of the particular site. What we’ve noticed is, in all honesty, very little. Read the rest of this entry »
Search Engine Snippets – Don’t leave home without them!
May 17th, 2010SEO isn’t just about achieving high rankings for relevant keywords, obviously this is a crucial part of search engine success, but one aspect that many SEOs often forget about is the way your search listing looks to the searcher. If you stuff your title tags with too many letters and don’t create a well written, descriptive and enticing description that number one ranking might not be as lucrative as you thought it would be. Read the rest of this entry »