Link Building Services by SearchQuest
One of the main ranking factors in today’s search engine rankings is your website’s link profile . Your website’s “link profile” is one of the strongest signals that a search engine can use when deciding the overall quality and value of your website. This is why you have probably seen Wikipedia pages at the top of many Google searches, this is simply due to the fact that many people link to the Wikipedia page on a given subject. It is this kind of unsolicited, natural, editorial linking which achieves high rankings.
There are various link factors which the search engines take into account when assessing your link profile:
- The “Anchor Text” of your incoming links.
- The overall quantity of links to your website.
- The PageRank and authority of the pages linking to your website.
- The relevance of the website and page linking to your website.
- The positioning of the link on the linking page (footer links for example are devalued).
An excellent example of how powerful links really are can be seen when you search Google for ‘Log In’. You will see the Facebook Login Page at the number one ranking. This is purely due to the huge variety of people who link to this page using the anchor text “Log In”. This alone has made Facebook’s login page the number one ranking login page in the world.
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If you are interested in any of our SEO services or you would like to know more then please fill out the enquiry form at the top of the page and one of our advisors will be in touch shortly.
Alternatively you can call us directly on +44 (0)1524 580 777.